Don't write a single line of code
Until you have a blueprint.

I provide strategic certainty for founders and scale-ups.
Define exactly what to build, before you burn cash on how to build it.

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WHY YOU NEED AN ARCHITECT.

The Smart Way:
Plan First, Build Later

Think of me as the architect of a house. I draw the plans, I check the structure, and I calculate the costs before you hire the construction crew. It's 10x cheaper to fix a blueprint than to tear down a wall.

The Wrong Way:
"Let's Just Start Coding"

Most startups skip the architecture. They hire developers immediately. The result? They build features nobody wants, run out of money halfway, and end up with "Spaghetti Code" that needs to be rewritten.

THE ARCHITECT.

Keren Kalev

HI, I'M KEREN.

I translate abstract vision into concrete product logic.

With a background as a software engineer at Microsoft and Product Management at top-tier tech startups and small to big companies, I've seen too many startups fail because they started coding before they started thinking.

My job is to be the bridge. I take your ideas mix them with the essence of your business and structure them into a coherent, dev-ready blueprint ready for development studio to bring into life. I don't "manage" products, but architect the foundation so your team can build it quick and easy.

YEARS OF EXPERIENCE
7 DEV
5+ PM
3+ ENTREPRENEURSHIP

MY SERVICES.

FOR NEW VENTURES 2 Weeks

GENESIS ARCHITECTURE

Don't build a spaceship when you need a bicycle. Strategic foundation to launch fast.

The "Money-Saver" Ruthlessly cutting 40% of unnecessary features.
Logic Map Mapping every click, error state, and user flow.
Wireframes Precise structural schematics of how it works.
Dev Bible Clear instructions manual, not a riddle.
FOR EXISTING PRODUCTS 2 Weeks

SURGICAL OPTIMIZATION

Your product is leaking users. I find the leak and plug it with precise design logic.

MRI Scan (Audit) Diagnosing exactly where users get stuck.
Friction Removal Eliminating confused steps that kill conversion.
Flow Redesign Rebuilding the logic of critical screens.
The Fix Kit Ready-to-implement updates for immediate deploy.

THE PROCESS.

STEP 1

I LEARN.


We sit down. You download your brain. I ask the hard questions to understand exactly what we are building and why.

STEP 2

I PLAN.


I go into my lab. I map out every screen, every button, and every rule. I turn your idea into a logical structure.

STEP 3

YOU BUILD.


You receive the full Blueprint. Now you can hand it to any developer, and they will know exactly what to do.

READY TO START?

LET'S TALK

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