Don't write a single line of code
Until you have a blueprint.

I provide strategic certainty for founders and scale-ups.
Define exactly what to build, before you burn cash on how to build it.

VIEW SERVICESSCHEDULE

THE STRATEGIC EDGE.

The Smart Way:
Plan First, Build Later

Think of me as the architect of a house. I draw the plans, I check the structure, and I calculate the costs before you hire the construction crew. It's 10x cheaper to fix a blueprint than to tear down a wall.

The Wrong Way:
"Let's Just Start Coding"

Most startups skip the architecture. They hire developers immediately. The result? They build features nobody wants, run out of money halfway, and end up with "Spaghetti Code".

THE ARCHITECT.

Keren
HI, I'M KEREN

I turn complex ideas into execution-ready blueprints.

With a background as a software engineer at Microsoft and a Product Manager at top-tier tech companies, I've seen too many startups fail because they started coding before they started thinking.

My job is to be the architect. I take your rough concepts, align them with your business goals, and structure them into a coherent, dev-ready plan. I don't just "manage" products—I architect the foundation so your team can build the right product, faster and with zero friction.

7DEV EXPERIENCE
10+PM EXPERIENCE
3+ENTREPRENEURSHIP
Microsoft | ironSource

MY SERVICES.

I LEARN
MOST POPULAR1 Session

THE DNA MAPPING

Intensive Whiteboard Workshop. Strategic Clarity. Zero Noise.

Visual MappingFull whiteboard architecture of the User Journey, identifying exactly where friction happens.
Validation PlanDesigning a specific "No-Code" experiment to prove market demand before investing in development.
Scope PrioritizationDefining the absolute MVP: What we build now, and critically—what we throw into the icebox.

YOU WALK AWAY WITH:

  • Full Whiteboard Blueprint
  • Immediate Validation Protocol
  • Prioritized Feature Backlog
DECODE MY PRODUCT DNA
I PLAN
FOR VENTURES2 Sprints

GENESIS ARCHITECTURE

Strategic foundation to launch fast.

The "Money-Saver"Ruthlessly cutting 40% of unnecessary features.
Logic MapMapping every click, error state, and user flow.
WireframesPrecise structural schematics of how it works.
Dev BibleClear instructions manual, not a riddle.
CREATE MY EXECUTION BLUEPRINT
I BUILD
PREMIUM BETARapid Build

RAPID PROTOTYPING

Functional validation model in record time built directly from your blueprint.

START BUILDING

Currently running a premium beta.

I LEARN, I PLAN
OPTIMIZATION2 Sprints

SURGICAL OPTIMIZATION

Your product is leaking users. I find the leak and plug it with precise design logic.

MRI Scan (Audit)Diagnosing exactly where users get stuck.
Friction RemovalEliminating confused steps that kill conversion.
Flow RedesignRebuilding the logic of critical screens.
The Fix KitReady-to-implement updates for immediate deploy.
EXPOSE MY CRITICAL RISKS
YOU BUILD

EXTERNAL STUDIO

You receive the full Blueprint & Dev Bible. Now you can hand it to any developer, and they will know exactly what to do.

READY TO START?

LET'S TALK

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